Mercato Nuovo

The Mercato Nuovo is also called the Straw Market or Porcellino Market, is one of Florence’s most charming little spots. Tucked under elegant Renaissance arches, this covered market has been a gathering place since the 16th century. At its heart stands the famous bronze boar, II Porcellino. Unlike the larger and more chaotic markets in the city, Mercato Nuovo feels more intimate for shopping, part history, part good luck charm. If you are hunting for a Florence’s leather bag or just want to touch the boar’s nose and snap a photo, it is one of the best places to experience that leaves you with a smile.

Things to do at Mercate Nuovo

• Rub the Nose of Il Porcellino
• Shop for Leather Goods
• Pick Up Local Souvenirs
• Admire the Architecture
• Capture a Classic Florence Moment

Essential Information

• Mercate Nuovo opening hours
• Monday to Sunday: 9:00 AM - 7:00 PM
• Mercate Nuovo Ticket Fee
• Entry Fee: Free Entry
• Located near the Ponte Vecchio

How to Reach Mercate Nuovo

• You will be arriving at Florence Peretola Airport (FLR). From the airport to the House of Dante, it is about a 25-30 minute taxi ride.
• From Florence Santa Maria Novella train station, it’s about a 10-12 minute walk through Florence's lively street.
• Several ATAF city buses stop near Via Panzani or Piazza della Repubblica, both a short walk from the market.

Travel Tips for visiting Mercate Nuovo

• Go early in the morning to avoid crowds
• Don’t miss rubbing the bronze boar’s snout for luck
• Watch your belongings

FAQs

Is there an entry fee for Mercato Nuovo?

Nope! Visiting the market is completely free. You only pay if you decide to shop or toss a coin into Il Porcellino’s fountain for luck.

What is Mercato Nuovo famous for?

More specifically, it is most commonly recognized for its bronze boar statue, 'Il Porcellino,' and everyone rubs the snout for good luck. It is also well-known for Florentine leather goods and being a historic Renaissance market place.

How much time should I spend here?

About 30-45 minutes would be enough to experience the market, rub the boar's nose, look around at the stands, and take a few pictures. If you're shopping for leather goods, you may want to spend more time.

Is it a good place to buy souvenirs?

Yes it is, especially if you are looking for leather bags, wallets, belts, and silk scarves. Just keep in mind it is touristy so expect the prices to be higher, but don't be shy about bargaining if politely possible.